Make WhatsApp feel like part of your product.
Connect your WhatsApp Business Account and give customers rich, two-way conversations with a business they recognize. Sent handles the operational complexity behind every message.
- Interactive Buttons
- Rich Media
- Two-Way Conversations
- Customer Support
- Smart Routing
- Read Receipts
14,000+ developers and product teams rely on Sent for messaging
A familiar place for important customer conversations.
Recognizable from the first message
Communicate through your WhatsApp Business identity so customers immediately understand who is contacting them.
The next step is built in
Give customers the information and action they need without sending them through another channel or disconnected journey.
The conversation can continue
Let customers respond naturally and carry their reply into your product, automation or support workflow.
Turn product events into WhatsApp journeys.
Trigger the right conversation from the systems that already know what happened.
Bring shoppers back to checkout
When checkout stops, send the saved products, an offer where appropriate, and a direct route back to the customer cart.
Keep every order moving
Send confirmations, shipping progress, delivery windows and exception alerts with a clear next action.
Verify accounts in context
Send approved authentication messages with a clear code, expiry and recognizable business identity.
Confirm appointments immediately
Let customers confirm, reschedule or view appointment details directly from the message.
Resolve support through replies
Receive customer responses and move the conversation into your product, automation or support system.
Messages people understand at a glance and act on immediately.
Combine structured content, customer data, rich media and channel-native actions to create messages that feel designed for WhatsApp.
From business setup to an approved send.
Bring WhatsApp Business setup, sender identity, template approval, consent and conversation rules into one managed workflow.
Connect WhatsApp Business
Link an existing or new WhatsApp Business Account and attach the sender identity your customers will see.
Create and submit templates
Build the message with variables, media and actions, then submit it to Meta and follow its approval state.
Manage active conversations
Know when an approved template is required and when a customer reply has opened the 24-hour service window.
- WhatsApp Business Account
- Meta template approval
- Consent controls
- Conversation-window rules
Send once. Let Sent handle the route.
Trigger a WhatsApp message with one API request. Sent checks consent and availability, then uses the configured fallback when WhatsApp cannot deliver.
Explore the API
Know what happened after every send.
Track every message from queued to delivered, read, or failed, and receive customer replies in your product through real-time webhooks.
Explore webhooksThree channels. One consistent way to send.
Use SMS, WhatsApp, and RCS through the same API, templates, routing system, and delivery data.
SMS
Reach almost any phone with fast, reliable messages for authentication, alerts, reminders, notifications, and campaigns.
Read MoreWhatsApp
Create rich, two-way customer experiences with templates, media, conversations, and official WhatsApp Business delivery.
RCS
Send branded messages with images, buttons, cards, and carousels, with automatic SMS fallback when RCS is unavailable.
Read More
Frequently asked questions
Sent gives you one API for SMS, WhatsApp and RCS, with routing, retries, template management, compliance handling and delivery tracking built in. You send one request and Sent decides how it reaches the customer.
Yes. Templates support locale variants, so you can define a message once per language and Sent selects the right one from the recipient profile or an explicit locale on the request.
You can pin a message to a single channel, give an ordered list of preferred channels, or let Sent Routing choose. Pinning is useful for regulated message types that must go over one specific channel.
Transactional messages such as one-time passcodes, order and delivery updates and account alerts, plus conversational and campaign messages where the channel allows it.
Sent sits behind one API and emits signed webhooks for every state change, so it drops into an existing stack without replacing your CRM, support desk or data warehouse.
Install the SDK, authenticate with your API key, then call sent.messages.send with a recipient, a template and the channels you allow. Everything after that, including routing and fallback, is handled for you.
Yes. Images, video, documents and rich cards are supported on the channels that allow them, and Sent adapts or drops the media automatically when a message falls back to a channel that does not.
Add them to the template as variables. Sent handles link shortening and per-channel attachment rules, and click events come back through the same webhooks as delivery events.
Every message exposes its full timeline: accepted, routed, sent, delivered, read and failed, with the route taken at each step. The same data is available in the dashboard and over the API.
Sent manages sender registration, template approval, opt-out handling and per-country sending rules, and blocks a send when the destination would breach them.
That is the default. One integration covers every channel you enable, and adding a new one does not require changes to your send code.
A full sandbox mirrors production behaviour, including routing decisions, failures and webhooks, so you can test fallback paths without sending a real message.
One API. Every channel.
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